Your first option is to look in your local newspaper under the classified section. You can usually find some pretty good bargains from private sellers there if you look hard enough. However, make sure you take the car to a mechanic before you buy it because some sellers are less than honest and will sell you a problematic car just to get it off their hands.

You can also look online by going to websites like autotrader, craigslist and eBay motors. These sites let you specify your price range, in addition to the make and model you’re interested in buying. Autotrader even lets you narrow down your search by color, mileage, engine type and year. They typically have higher prices than eBay motors and craigslist though.

If you really want to get a cheap car, your best bet is to go to a car auction. On average, you can save thousands less than what you would pay at your local car dealership. They have all types of cars from Honda and Toyota to Mercedes and BMW. The only thing you have to look out for is the condition of the car because they are sold in as-is condition. So, make sure you give it a thorough inspection or better yet, bring a mechanic with you.

So, there are plenty of places to find a cheap used car, as long as you know where to look. Whether you check you local newspaper, the internet or go to a car auction, you are sure to find something that fits your budget while still being stylish and up to date.

As mentioned above, car auctions are the best place to find a cheap used car. But did you know they’re a nightmare to find? Thankfully some sites have been created to give you access to the hottest car auctions around. Visit MyCarAuctionReview.com for a review of the best ones you can join.

photo credit: Wesley Fryer

When the economy is slow, the advertising budget is usually first to go. Why oh why oh why? Right when you need to get your name out there the most, you cut and slash so that poor advertising budget is only a shell of its former self. I know that running a small business can be challenging. I know that you have to keep a close eye on expenses at the best of times. It can be tough. And it’s even tougher when you fall for the big business marketing model and try to use image based advertising to grow your small business. It won’t work when times are great, and it definitely won’t work when times aren’t great.

Image Based Advertising Won’t Work

Stop me if you’ve heard this one before. Big corporation with millions of dollars to waste on marketing hires huge ad agency to create a series of commercials, print ads, radio spots and billboards. Every one of these ads is very cute, very clever, and very creative. There are wonderful effects and imagery, with the thought being that this particular brand will effortlessly seep into your sub-conscious and when you’re ready to buy what it is they’re selling, they’ve got you! No benefits, no offer, just image based adverising at its best. The problem is, many small business owners see this type of advertising and mistakenly believe that this is the way advertising is supposed to be. If these huge companies are doing it this way, then this must be how it’s done!

What Will Work For You

Is it any wonder around 90% of small businesses fail within the first year? I personally, don’t believe that image based advertising is even remotely worth what big corporations spend on it. And I know for a fact that it won’t work for the small business owner. Can you really afford to spend a few thousand dollars on radio or newspaper ads and hope people will think of you a few months down the road when they need what you have? A small business has to determine exactly who their target market is, find effective and affordable ways to engage that market, then create offers that will make them want to buy from you now, not later.

Follow the 4 U’s

If you can create marketing materials that follow the 4 U’s, you’ll be well on your way. The 4 U’s are urgency, uniqueness, ultra-specifity, and usefulness. If your product or service unique, ultra-specific, useful to your prospect, and creates a sense of urgency, a sale won’t be far behind. Forget the big corporation model. It won’t work for you. Find new and exciting ways to pique your prospect’s imagination and change their perception that won’t break the bank and will actually get you results.

In the end, that’s what it’s all about. If whichever marketing strategies you choose don’t increase your sales, you’ll just be one more of the 90% that fail every year. Don’t let that be you!

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photo credit: justgrimes

A cleaning business might involve anything from part time activity with a couple of domestic properties to maintain each week, to a commercial business with hundreds of employees on the books. There are domestic, office, school and hospital cleaners. Also, there are many other niches in this field, such as carpet, window and vehicle treatment.

When you’re just starting out and are going to do the work yourself, be sure that this is the right occupation for you. You have to be in good physical condition because this job involves hard practical work. Besides that, you will need good customer relation skills, basic office skills and some accounting skills. Running a business in this field also requires excellent administrative capabilities. If you want to succeed and make lots of money, you will need to juggle between many customers which requires you to keep meticulous appointment records.

Another thing to work on is your professional appearance. Your clients have to trust you to let you into their homes or offices, so the first impression you make on them will be extremely important.

What sort of budget do you have for advertising? Technically, it’s possible to get clients with no formal advertising. Consider spreading the message through word of mouth, or posting hand written ads on local bulletin boards. However, an investment of $300, spent wisely, could increase your company’s growth by leaps and bounds. Your money can pay for flyers, classified ads in a local newspaper, and a small Internet presence. You can also design your own printed advertisements to distribute locally or send them out by mail.

For your enterprise to succeed, it is essential that you deliver a professional and high quality service. From your first encounter to your fiftieth job, present yourself in clean and professional attire. Keep your supplies organized and your tools neat and clean. When interacting with customers in person or on the phone, always treat them in a friendly manner and you’ll soon be on your way to become a massive success.

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