What is Your Merchandise Strategy?

Are you about to open a dollar store? If so, it is important to invest the time and energy to develop a master merchandise layout plan for your store. It is important to know exactly where all of the merchandise will be placed and how the various departments will run throughout the store.

Start by creating a roughly drawn store layout. Be sure that you include enough room for customers to easily pass one another in every aisle. Rather than running aisles the entire length of the store, break them in the middle to allow for extra end cap displays. When you open a dollar it is important to remember that end cap displays will have higher per square-foot sales than the balance of the store fixtures in every aisle.

Once a fixture layout has been established, designate the merchandise that you will place in each aisle. After you open a dollar store you will find that the flow of merchandise from aisle to aisle will draw customers on a journey through the entire store.

When you open a dollar store it is important to place high in demand merchandise with lower margins at the back of the store. Household cleaners are an example of the type of merchandise that would be placed along either the back walls or the side walls of the store.

There is a great deal of planning and preparation associated with preparing to open a dollar store. One of the important activities is developing a layout plan for the store fixtures. Another is identifying the proper placement of merchandise in the store. Be sure to invest the time and energy to plan for these. You will be glad that you did.

To Your Dollar Store Success!

Are you interested in opening you own dollar store? Check out “A Beginner’s Guide to Opening a Dollar Store at http://www.OpeningADollarStore.com

Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer. http://www.marketingsuccesscenter.com

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